
Support, nurture, innovate and inspire
to create outstanding hospitality businesses
A clear passion for the hospitality sector, we share our experience and offer wholeheartedly our unconditional support in order to help hospitality businesses increase profitability, improve brand loyalty, inspire their teams and in turn outperform their peers.

Sales, Marketing and Revenue Management

Hospitality Consultancy

Brand Development

Food and Beverage

Project Management and Co-ordination
Helping our clients achieve sustainable and consistent revenue growth is key, driving business revenue streams formulated with a clear sales strategy, creating business plans and target.
Working closely with our clients, owners and operators at all levels to analyse the challenges. Together setting objectives and, by achieving these milestones, aim to improve the finances and operational competencies of the business.
Working closely with our clients and owners to clearly understand their ‘brand’ requirements, business targets for the future and then work with them to roll out all areas of compliance, conversion, time line management, go live and launch events.
Working meticulously with our clients and owners to offer a seamless and tailor-made solution to create, support and direct Restaurants, Bars, Cafes and Pubs to achieve stunning results.
Offering a solution that can cover all areas of the project, from Board Level presentations, concept creative, scope of works, procurement, project management, inventory control, snagging, hand over process and go live requirement.

Sales, Marketing and Revenue Management
Helping our clients achieve sustainable and consistent revenue growth is key, driving business revenue streams formulated with a clear sales strategy, creating business plans and target.

Hospitality Consultancy
Working closely with our our clients, Owners and Operators at all levels to analyse the challenges. Together setting objectives and, by achieving these milestones, aim to improve the finances and operational competencies of the business.

Brand Development
Working closely with our our clients and owners to clearly understand their ‘brand’ requirements, business targets for the future and then work with them to roll out all areas of compliance, conversion, time line management, go live and launch events.

Food and Beverage
Working meticulously with our clients and Owners to offer a seamless and tailor-made solution to create, support and direct Restaurants, Bars, Cafes and Pubs to achieve stunning results.

Project Management and Co-ordination
Offering a solution that can cover all areas of the project, from Board Level presentations, concept creative, scope of works, procurement, project management, inventory control, snagging, hand over process and go live requirement.
Who we are
Founded by Graham Usher and Matthew Rose, MATTGRAY has extensive experience in some of the UK’s household name hotels, Hilton, Bespoke Hotels, Hand Picked Hotels & Best Western GB. Offering superior support, expertise, clear direction and inspiration to the Hospitality sector. Ensuring brand, quality and consistency are at the heart of every project they undertake.
Companies we work with



"Best Western PLUS Monkbar Hotel, a market leader in the York City set of hotels saw Graham manage and deliver several sales and refurb initiatives. Growing the hotel from 99 beds to 125 (then to 143 rooms), re-positioning the property as a Best Western PLUS product back in the York market and creating a destination restaurant 'The Yorkshire Bar & Grill'. With Graham's expertise we achieved a 27% rate increase following the first year as an 'upper scale' property, increased RGI to over 99% and moved 4 points up his headline comp set for RevPar taking second position in the city. Graham's involvement with Brand was a great support to other Best Western initiatives and was always on hand with the Sales and PR team when there was an opportunity to showcase his property or create an increase in Brand awareness."
Mark Stanley - Head of Hotel Development
Best Western Hotels & Resorts
Great local suppliers we work in partnership with










FREE Webinars for Hospitality & Retail
Selby District Council are offering a range of free workshops and webinars to support retail, tourism and hospitality businesses in Selby District. Together with experts from across the District and North Yorkshire, the free business support workshops and webinars will help Retail, Tourism and Hospitality businesses plan ahead for reopening, explore how businesses can adapt…
NORTH YORKSHIRE COUNTRY PUB CELEBRATES HATTRICK OF AWARDS
The management company of a North Yorkshire country pub are in celebratory mood despite lockdown, after scooping a major tourism Oscar – its third title this year. And being crowned Best Pub in this week’s Welcome to Yorkshire’s White Rose Tourism Awards, makes 2020 a year The Drovers Arms, at Skipwith, will remember for the…
Covid-19: YORK & NORTH YORKSHIRE HOSPITALITY REACTS TO TIER 3 RESTRICTIONS
https://www.bbc.co.uk/news/uk-england-york-north-yorkshire-5549839 This New Year’s Eve will be the “biggest washout” according to hospitality businesses closed due to tighter coronavirus restrictions. North Yorkshire moved into tier three on Thursday after an announcement by Health Secretary Matt Hancock. Graham Usher, who runs a pub near Selby, said it was an “11th hour” decision that posed a big…
NORTH YORKSHIRE COUNTRY PUB IN RUNNING FOR HATTRICK OF AWARDS SUCCESS
News Release August, 2020 North Yorkshire country pub in running for hattrick of awards success A North Yorkshire country pub, which has fought for its very survival during the coronavirus pandemic, is in the running for its third award this year. The Drovers Arms, at Skipwith, near Selby, has been shortlisted for the second year…
AUGUST TRADING RESULTS ARE UP 31% ON PREVIOUS YEAR
So August has finished and what a month it’s been, coming out of lockdown on the 4th July having worked tirelessly during the closure to keep our businesses & customers businesses trading, heads above water and visible on all social platforms so not forgotten. The Drovers Arms Restaurant & Country Pub and The Castle Inn…